In class we always talk about how Public Relations (PR) is not recognised in the corporate world as a top management function as it should be. So I was asking myself, is PR in need of some PR? I would definitively say yes.
PR practitioners are not really working to promote the industry, at least not as hard as they are working on promoting their clients. Taking into consideration the gender studies that we are busy with in our Communication Science class and looking at where the profession stands at the moment we can assume that PR has a long way to go in promoting itself.
The fact that the PR industry is dominated by woman may have created a prejudice towards the industry. Even though we are now living in a modern world, where everywhere people talk about the equality of genders and anti-discrimination, we still have prejudices, not only by men but also women.
We can also look at the fact that the profession is lacking effective communication and a willingness to work together amongst both the members and between the members and the industry association. We are PR practitioners - who best to promote PR? We must take ownership and pride in the profession and do what we do best, PR.
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