Friday, March 11, 2011

PR mascot


It might be tacky, but I like the idea of a mascot or a symbol.  I think that it gives a sense of glamour and fantasy to what it is representing. Public Relations in South Africa does not really have a symbol. If you try to Google it you will, for the most part, find images of microphones, people talking or the letters PR. Other professions have more recognisable symbols such as Lady Justice with her sword and scales associated with law worldwide and the staff of Aesculapius with a serpent curled around it for medicine.  Why not ours?

In Brazil Public Relations has a mascot, a colour and even a stone! The colour is blue (Pantone Reflex Blue C), the stone is Blue Sapphire and the mascot is the Spinner dolphin. This dolphin was chosen as the mascot for Public Relations as it is considered to be one of the most communicative and sociable animals on the planet.

 However Public Relations practitioners in Brazil also enjoy the art of discussing and persuading. It is for this reason that some believe that the platypus is a better suited mascot as they are more adaptable to different situations.

I personally like the dolphin. If South African Public Relations professionals decided to have a mascot or a symbol, what would you like it to be?

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