Individuals wants to be individuals and be treated as such. People want to express themselves and be able to be supplied with tailor-maid products. This trend can also be seen in Corporates. Not every company operates the same way, for this reason they have different needs and want to be treated diferently.
In our time the media channels are just multiplying everywhere and as a consequence the need of a Public Relation Practitioner is rising. A business can’t just count on newspapers and magazine articles in order to promote and evaluate its reputation; they also need to keep up with the new channels of communications. This doesn’t mean that all businesses need to use all channels or know how to use them effectively. This raises a need for tailor-made solutions therefore Designer PR.
The Designer PR idea leads PR practioners to design projects aiming to be more accurate and specific to each client instead of using the same recipe to all companies. It is expected that as a result the messages communicated will reach the target market more effectively acomplishing the business goals. It will also improve the delivery time and cost effectiveness on the long run as the resources will be used to develop the right tools and messages.
You right. Public Relations is definitely a necessity these days
ReplyDeleteIt is amazing how Public Relations has evolved over the years,and we just have to keep up with the communications channels.
ReplyDeleteEverything is in need of PR, more than ever these days.
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